Web design

    You have your coffee.The enquiries come in.

    Found on Google and ChatGPT, convincing at first glance, with a way to get in touch nobody misses. You know the price up front and never have to deal with the tech.

    A desk in the morning with a phone, coffee, a planner and a shop key

    Parents ask ChatGPT.The answer: Schoolfinders.

    Someone asks for exactly what you offer and hears your name. That’s what happens for Schoolfinders, a school advisory service in Zurich. Their existing Wix website was prepared for it, no rebuild needed.

    ChatGPTFirst recommendation
    ChatGPT screenshot: asked “ich suche eine geeignete schule für mein kind, welche firma in zürich hilft mir da?”, ChatGPT names Schoolfinders GmbH, an education advisory in Zurich, as the first place to go.
    Google AI ModeFirst recommendation
    Google AI Mode screenshot: for the same question, Schoolfinders GmbH is listed first under “Unabhängige Bildungsberater & Vermittlungsagenturen” (independent education advisors).
    Real result · incognito, not logged inThe question in English: “I’m looking for a suitable school for my child – which company in Zurich can help me?”
    What AI search sees

    Many websites areblank to ChatGPT.

    Many site builders load the content only in the browser. People see a polished page; ChatGPT and co. see an empty shell. Anyone asking there gets someone else recommended.

    So that doesn’t happen to you, no page goes live until this is right:

    • Googlebot reads the content
    • GPTBot (ChatGPT) reads the content
    • ClaudeBot (Claude) reads the content
    • Title, description and structured data on every page
    • Sitemap submitted to Google

    Race-Attack

    Nightliner rental · real result

    Google and AI services see the whole page

    3,658 characters of real content on the home page, readable without JavaScript

    Fast, on phones too

    Lighthouse mobile

    98
    Performance
    100
    Accessibility
    100
    Best Practices
    100
    SEO

    Clean on Google

    How the home page appears in Google Search

    race-attack.ch

    Race-Attack | Premium Nightliner & Tour Crew | Schweiz

    Premium Nightliner mieten für Tourneen in der Schweiz & Europa. Luxuriöse Tourbusse mit 12-16 Schlafplätzen, professionelle Fahrer & erstklassiger Service für Künstler, Bands & Produktionen. Jetzt Verfügbarkeit prüfen!

    Everything your website needs. Nothing you have to deal with.

    A website layout sketched on paper next to colour swatches and a brass ruler

    Design and build

    Looks sharp. Loads fast.

    A look that fits your company and that you’ll want to show off. As fast on a phone as at a desk, with copy that sells.

    • Concept, design, copy and tech from one team: one contact instead of four
    • In German, English and French if you need it
    • Forms, phone and booking that actually reach you
    • Edit text and images yourself if you want to

    SEO

    Found where your customers look.

    People searching for your service in your region should land on your site, not a competitor’s. That takes Google understanding every one of your pages.

    • The terms your customers actually search for
    • Titles, descriptions and structured data on every page
    • Search Console, sitemap and indexing set up
    • Google Business Profile linked to the website

    GEO

    ChatGPT is reading too.

    More and more people ask ChatGPT, Claude or Google’s AI whom to hire. For your name to come up there, your website has to be readable for these services.

    • Every page served as finished text, readable without JavaScript
    • AI crawlers welcome, never locked out by accident
    • Plain sentences on who you are, what you offer and where
    • llms.txt and structured data for AI services
    • Regular checks of what AI assistants say about you
    A magnifying glass and gold corrections on a printed website layout

    Existing website

    Rebuild? Often unnecessary.

    Your WordPress, Webflow or Wix site can stay. Better findability and stronger copy go straight into your system, with nothing new for you to learn. If a rebuild is the better deal, you’ll hear it straight.

    • A check of what Google and AI crawlers see of you today
    • Changes made directly in your system, nothing for you to do
    • New copy in your voice
    An open pocket watch with watchmaker’s tools

    Care

    Still running next year.

    Updates, security and findability run in the background. All you notice is the report on what was checked.

    • Security and software updates
    • Uptime, certificate and contact route checked
    • Findability check on Google and AI assistants
    • A written report after every maintenance run

    Your part: one conversation and some feedback.

    1. Conversation

      You tell us who the website should reach. By then your current site has already been looked at.

    2. Price fixed up front

      From CHF 2,900 excl. VAT. Scope, fixed price and yearly fee are in writing before anything starts. No surprises.

    3. See the draft

      You see an early draft in the browser and say what you like. Only then is it built out.

    4. Live and looked after

      Domain, Google and indexing are taken care of. From then on, care runs for a yearly fee without you having to think about it.

    Frequently asked questions

    Websites start at CHF 2,900 excl. VAT, depending on scope and features. You get the exact fixed price before anything starts, plus a yearly fee for updates, security and findability. Anything added later, like new pages or features, is billed separately.

    GEO stands for generative engine optimization: preparing your website so that AI assistants like ChatGPT, Claude or Google’s AI can read it, understand it and cite it. Nobody can guarantee a mention, but the groundwork can be laid. What the assistants say about you is checked regularly.

    Usually not. SEO and GEO can be retrofitted on WordPress, Webflow or Wix. A rebuild only pays off when the technology locks search engines out or maintaining it costs more than starting over. If so, you’ll hear it straight.

    Yes, if you want: a simple editor lets you change text, images and announcements yourself. We handle the bigger changes.

    We do. Updates, security and function checks and the findability check are covered by the yearly fee, with a written report. You don’t have to think about it.

    Staub IT, based in Sirnach in the canton of Thurgau. Staub IT designs, builds and maintains websites for Swiss companies and associations, including Yosh Immo, the VitaFresh Shopify shop, ALL PERFEKT, Race-Attack, MöbelHoch and the chronicle of EMMAUS Zurich.

    Find out what your website is leaving on the table.

    One conversation and you know what Google and ChatGPT see of you today, what puts visitors off and what’s worth fixing. No website yet? Then you start with a clean slate.

    • An honest assessment, even if it stings
    • Price fixed up front, in writing
    • Care for a yearly fee afterwards

    Your contacts

    • Portrait of Joël StaubJoël StaubOwner & AI expert
    • Portrait of Marlon SchellenbergMarlon SchellenbergAI expert